Fractional Marketing Management
A plug-in marketing team that gives your business senior strategy, planning and delivery capacity when you need it. Whether or not you have an in-house team, it lets you move faster and scale up or down without the cost and risk of hiring. It covers strategy and planning, creative direction and campaign development, budget management and team guidance, with execution agreed upfront.
What's Included
Every engagement gives you senior marketing leadership. The execution is then built around your plan.
Strategy
A plan built around your commercial goals, plus the opportunities worth pursuing.
- Strategy & Planning
- Growth Opportunities
Creative
Campaigns and direction that keep your brand clear and consistent everywhere it shows up.
- Campaign Development
- Creative Direction
Leadership
One senior view across your budget, your team and your suppliers.
- Budget Management
- Team Guidance
- Marketing Oversight
Execution
Social media management from the start, with other channels added and agreed upfront, based on your objectives and budget.
- Social Media Management
- More As Needed
How It Works
- DiscoveryWe get to know your business, audience, numbers and current marketing.
- PlanWe agree objectives, priorities, budget and who does what.
- RunWe lead the work and guide your team, with regular check-ins and reporting.
- ReviewWe adjust the plan and the scope as results come in.
Why Kind Of Loud
Senior Expertise Without A Full-Time Hire
Experienced marketing leadership and a specialist team, without the recruitment process, notice periods or salary commitment of a senior hire. Lower risk and often more cost-effective.
Up And Running Within Two Weeks
Most engagements start within two weeks of signing. We get to know the business quickly, agree the priorities and start delivering straight away, rather than losing months to a hiring process.
Flexible As You Grow
Scale the scope up or down to align with new business opportunities or challenges.
Work We've Done
ALTRA Running South Africa. Connecting brand thinking with creative execution for a performance footwear brand in a competitive market. Read the case study →
Ahoy. Ongoing social media, influencer partnerships and photography and video production for a consistent digital presence. Read the case study →
Pricing
From R20,000 / £900 per month
Common Questions
Does Fractional Marketing Management include execution?
Yes. The starting package of R20,000 / £900 per month includes social media management alongside senior strategy and leadership. Other channels and services, such as performance marketing or content production, are added according to your business objectives and budget, and agreed before we start.
Is fractional marketing more cost-effective than hiring a full-time marketing director?
It often is, depending on scope. You get experienced marketing leadership and a specialist team, without the recruitment process, notice periods or salary commitment of a senior hire.
How quickly can a fractional marketing team start?
Most engagements start within two weeks of signing. We get to know the business quickly, agree the priorities and start delivering straight away.
Can you work with our existing agencies and suppliers?
Yes. We'll agree roles and responsibilities with you upfront, then keep every agency and supplier working to the same plan.
How is this different from a fractional CMO or fractional marketing director?
A fractional CMO or marketing director is usually one person's time. With Kind Of Loud you get that senior leadership plus a specialist team to deliver the work.
Do you work with UK businesses?
Yes. Fractional marketing management is delivered remotely and priced in GBP for UK clients. South Africa is one to two hours ahead of the UK, so our working days overlap.
We already have a marketing team. Is this for us?
Yes. Brands use us to add senior capacity alongside their in-house team, take on work they don't have the time or skills for, or lead the plan while their team delivers. We'll agree who does what upfront.
Work With Kind Of Loud
Whether you need a specific service, a plug-in marketing team or a brand built from the ground up, let's explore whether we're the right fit.