About Kind Of Loud

We start with commercial outcomes and work backwards: who you're talking to, what changes their behaviour and how to earn their attention.

Every brand gets a lean, senior team from the very first brief, without layers of account management. Bring us in for a single service, or let us lead your marketing through Fractional Marketing Management. Either way, scope and costs are agreed upfront, so you know exactly what you're getting.

“I started Kind Of Loud after spotting a gap in the relationship between brands and agencies. Kind Of Loud is a new-generation marketing agency, built to work closer to the brand, with a focus on people, experiences and culture.

Before founding Kind Of Loud, I held marketing and brand roles at Bounty Brands and Heineken Beverages, gaining first-hand experience in what it takes to build brands, develop effective marketing strategies and deliver work that drives business results.

I believe great work starts with great culture. When people feel inspired, supported and empowered, ideas turn into results, so I lead with emotional intelligence and purpose. I bring the same thinking to brands, finding ways to connect with people, culture and commercial opportunity.”

Kind Of Loud is based in Cape Town, South Africa, working with brands across South Africa and the UK. Strategy, creative direction and fractional marketing management are delivered remotely, while content production is handled on the ground in Cape Town. UK clients can ship products directly to us for content production in Cape Town.

Our experience includes brands such as ALTRA Running, Royal Enfield, Brew Kombucha, Ahoy and Hercus Healing.

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